How to Navigate the New Job Market


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Learning new skills can help you to better navigate the post-COVID job market.

If you are a recent university or college graduate, the team at EmpowHERto offers you a huge congrats! Postsecondary education often takes a lot of mental stress and financial sacrifice, so props to you for putting in the work. 

I am sure navigating a global pandemic is not the way you pictured ushering in post-grad life, particularly when it comes to finding a job. According to the Bureau of Labor Statistics, the unemployment rate in the United States rose to 14.7 percent in the month of April. Similarly, according to Statistics Canada, Canada’s unemployment rate rose to 13 percent in the month of April. It goes without saying that the job market has changed drastically due to COVID-19. 

If you are working towards a career in an industry negatively affected by COVID-19 (like hospitality or tourism), it may take a while before you land the job of your dreams. And when more jobs do become available, you may be dealing with a lot more competition, especially with remote jobs. Look at some of the ways you can shift your strategy, take advantage of this time, and prepare yourself for the new job market. 

Learn new skills and digital platforms

Learn from people who are experts in your field by using programs like LinkedIn LearningSkillshareMasterClass, and Coursera. Since remote work is all the rage, it is a good idea to familiarize yourself with collaboration and work management apps like Microsoft TeamsGoogle HangoutsSlackZoomBasecampAsanaTrello, and Favro.

Update your résumé and LinkedIn profile

These two platforms are a potential employer’s first impression, so make sure they are both updated (do not forget to add new skills you have learned)! If you need help building out your résumé, look at services like Talent Inc. and Resume-Now. Similarly, check your digital footprint. What comes up when you Google your name? Delete or untag yourself from anything inappropriate or unprofessional. 

Network on LinkedIn

Connect with your old classmates and fellow graduates and ask how they are doing. Message recruiters and give them your “elevator pitch” in your Connection Request. Like, share, and comment on content, and join groups. Follow or connect with people you admire and interact with their content. 


Volunteering is a great way to gain experience and grow your professional network. Research not-for-profit organizations that are looking for remote volunteers. If an organization is not actively looking for volunteers, offer your expertise for free (like creating a blog or social media content).

Take on an “essential” job or start your own side hustle

Research companies that are hiring or services people need while at home. Online tutoring, driving for Uber Eats, or selling handmade items on Etsy are creative ways to boost your income while you wait for more jobs to open. 

We know you can overcome this challenging time and come out even more qualified than when you graduated. The team at EmpowHERto is cheering you on!


Founded in 2015, EmpowHERto is a Toronto-based non-profit organization dedicated to helping 14-21 year-old women and girls reach their fullest potential.

EmpowHERto is as strong as the community that holds it up. Together, we can do more than we can do alone. Let’s bring our abilities and passions together to affect real change.

Toronto, Ontario